The merger of albelli and Photobox (completed Jan ‘22) has established the leading B2C e-commerce photo products & gifting business in Europe: Storio group. The group supplies high-quality photobooks and other related photo print products such as wall décor, cards, calendars, prints and goodies to millions of customers via highly recognized local brands and strong market positions across the Benelux, UK, France, Spain, Germany and Scandinavia as well as other European countries. Storio group operates a vertically integrated business model, combining e-commerce with inhouse printing and photo creation software, but also collaborates with networked external factories.
albelli aims to organically grow its leading market positions on the back of product diversification, enhanced (online) marketing efforts and new platform functionalities, as well as to accelerate its international expansion through continuing its buy-and-build strategy. The acquisition of monAlbumPhoto in Jun’18 and the merger with Photobox in Jan’22 represent important steps in realizing these growth ambitions. As a result of the merger with Photobox, which has resulted in a more diversified business as the two companies are highly complementary in terms of geographic and product mix, substantial benefits of scale and synergies can be unlocked. Focus will be on integrating both businesses and creating organizational alignment to design and implement the optimal target operational model. In addition, the merger will allow both businesses to accelerate strategic initiatives to better serve customers, including its focus on mobile app and supply chain processes
“Growing from a regional player to the European leader in just three and a half years would not have been possible without the support, collaboration and financial backing of the Rivean team. Plus, they’re a real pleasure to work with. What a journey!“