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Gilde Buy Out Partners and management acquire Xindao from Perusa


Utrecht (the Netherlands) – Funds advised by Gilde Buy Out Partners B.V. (‘Gilde’) today announced the acquisition of Xindao Holding B.V. and Xindao International GmbH and its subsidiaries (‘Xindao’ or the ‘company’), from its former shareholder Perusa Partners Fund 2, L.P. (‘Perusa’), with management re-investing substantially into the new transaction. The terms of the agreement have not been disclosed.

Xindao, a leading supplier of functional business gifts, has been growing at double-digit growth rates for over a decade. Over the last several years, Xindao has transformed into a pan-European leader in the premium segment with an integrated supply chain and dedicated design team, enabling differentiated supply of products through various value-added services from in-house design and customization to quality control and fast-delivery. As the new owner Gilde intends to support the strategy that was formulated by the current management team, which is focused on further expanding Xindao’s leading position with high product quality, unique designs and superior service offering.

“Over the last ten years we have managed to triple sales and significantly expand our international reach, through continuous innovation in design and services” said Albert van der Veen, CEO of Xindao. “We believe the sale of Xindao to Gilde Buy Out Partners will support us in further realizing the company’s international growth ambitions. We are very excited about the next chapter for Xindao, our employees and our customers.”

Maurits Boomsma, partner at Gilde Buy Out Partners, added: “Xindao presents us with an attractive opportunity to invest in a leading player in the European business gifts industry, with a truly differentiated positioning. We are impressed with what the management team has achieved in recent years and are delighted at the prospect of supporting them in accelerating the company’s successful strategy.”

Xindao, founded in 1986, is a leading designer and value-added supplier of functional business gifts serving more than 4,500 B2B- and B2C-distributors all over Europe and globally. Xindao enjoys an excellent reputation as a high-end player generating a large part of sales through its own in-house design and branded products. With its headquarters in Rijswijk, the Netherlands, Xindao operates an own printing and fulfillment center in Romania, and a design studio and sourcing office in Shanghai. The company markets its products through a network of own sales entities in Germany, France, the Netherlands, Spain, Sweden, UK, China and the US, and exclusive agents in Russia and Italy. For more information, please visit

Gilde Buy Out Partners is a leading European private equity investor in mid-market transactions with operations in the Benelux and the DACH region. Gilde manages funds in excess of EUR 3 billion and has offices in Utecht, Zurich, Frankfurt, and Brussels. Since its inception in 1982, Gilde has invested in over 250 companies across a diverse range of sectors. With EUR 1.1 billion, the current investment fund Gilde Buy-Out Fund V is among the largest dedicated mid-market buy-out investment funds in Europe. Gilde controls majority shareholdings in, amongst others, companies like albelli, Oystershell Laboratories, Amor, Veco, Agilitas, Esdec Solar Group, Comcave, Royal Ten Cate, Kinkelder, Gundlach Automotive Corporation and Vivera. For more information, please visit

Contact details:

Albert van der Veen
Chief Executive Officer
Tel: +31 70 31 99 916

Gilde Buy Out Partners
Maikel Wieland
Investor Relations
Tel: +31 88 2202600