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Green Mobility Holding, a leading (E-)Bike leasing provider in Europe, brings digital expertise in-house

09.10.2024

10 September 2024

Munich/Augsburg. With support from Rivean Capital, Green Mobility Holding (GMH) is strengthening its position as a leading technology-based provider of (E-)Bike leasing in Europe through the acquisition of A-DIGITAL one GmbH. The integration of the digital agency into the GMH group will accelerate technological development, improve service quality, and sustainably enhance its leadership position in Europe. The two companies are bound by a long-standing and successful partnership.

“The integration of A-DIGITAL one into Green Mobility Holding is a logical step in further expanding our digital leadership,” says Maximilian Acht, CEO of Green Mobility Holding. “We owe much of our unique customer experience and reliable services to the support of A-DIGITAL one. The closer partnership is a natural progression of a long-standing, highly successful collaboration. We look forward to a successful cooperation in the years to come.”

“The passing of the baton marks the beginning of a new chapter for A-DIGITAL one. Integrating our expertise into Green Mobility Holding is the result of years of hard work and passion. We look back proudly on what we have achieved and look forward with confidence. I am very excited to continue driving our innovation forward in the future. A special thanks to our amazing team, without whom this success would not have been possible,” says Serhat Argun, founder of A-DIGITAL one.

“For a long time, outsourcing IT services was at the center of many discussions. However, the integration of A-DIGITAL one into Green Mobility Holding is an excellent example of successful ‘insourcing’ – the deliberate incorporation of external expertise into one’s own company. This logical step creates significant operational and strategic value for Green Mobility Holding,” says Matthias Wilcken, Senior Partner at Rivean Capital. In July 2023, funds advised by Rivean Capital acquired a majority stake in Green Mobility Holding.

A-DIGITAL one was founded 25 years ago by Serhat Argun and is headquartered in Augsburg. A team of 45 experts has successfully completed over 3,750 digital innovation projects for the agency’s more than 500 clients. In the future, A-DIGITAL one’s extensive expertise will focus on the technical development of the various brands within Green Mobility Holding.

Weblinks:
www.greenmobilityholding.com
https://company-bike.com
www.mein-dienstrad.de
https://a-digital.one

About Rivean Capital
Rivean Capital is a leading European private equity investor for mid-market transactions, active in the DACH region, the Benelux countries, and Italy. Funds advised by Rivean Capital manage over €5 billion in assets. Since its founding in 1982, Rivean Capital has supported more than 250 companies in achieving their growth goals.

For more information, visit www.riveancapital.com
For inquiries:
Rivean Capital
Maikel Wieland
Head of Investor Relations
Email: m.wieland@riveancapital.com