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Xindao Acquires Vinga, One of the Leading Nordic Providers of Business Gifts and Gift Cards


June 27, 2022

• The acquisition strengthens Xindao’s position as the leading European provider of sustainable business gifts
• Customers of both companies benefit from further improvement in service quality and a broadening of the product portfolio
• Xindao will benefit from Vinga’s extensive experience in gift cards, whereas Vinga will leverage Xindao’s market-leading sustainability knowledge

Xindao today announces that they have signed an agreement to acquire Vinga of Sweden (“Vinga”) to become the leading provider of business gifts in Sweden, strengthening its position across the Nordics.

Xindao and Vinga have complimentary organisations, both in terms of the product vision and high service levels they provide to their respective customer bases, as well as in terms of management culture, with both companies valuing transparency and viewing sustainability as the key enabler of future growth.

Xindao attaches great importance to the independent and entrepreneurial culture that has made Vinga what it is today. As such, the Company will continue to operate with a high degree of autonomy and with Vinga’s complete management team retaining their current positions. All owners have also reinvested a significant part of proceeds and are highly motivated to continue developing the business into the future.

Albert van der Veen, CEO Xindao: “We believe this is a unique opportunity for two great companies which have a lot in common, to join forces and accelerate our customer-first strategies. I’m very excited to embark on this new chapter with Vinga and believe that together we will be able to better service our existing customers, with sustainability serving as the foundation for our combined growth trajectory.”

Calle Dahlin, CEO Vinga: “I am very happy with Xindao as a new partner, where during several touchpoints over the past months I’ve found the unique cultures of both companies to be very much aligned, with Vinga being able to leverage Xindao’s sustainability leadership, its broad and attractive product portfolio, as well as its deep existing sales channels across Europe and where the combined organization can benefit from Vinga’s strong locally-oriented product portfolio and extensive experience with gift cards. I am firmly convinced that this partnership will allow us to increase the value proposition to our customers and to better execute upon our vision.”

About Xindao
Xindao is the leading European provider of sustainable business gifts, serving over 4,500 B2B distributors. Xindao is known for its focus on premium, sustainable and functional gifts. Xindao sells both in-house designed and branded products, as well as well-known brands. Headquartered in Rijswijk, the Netherlands, Xindao operates an in-house printing and fulfillment center in Romania, as well as a design studio and compliance office in Shanghai. The company markets its products through a network of sales entities globally, with a focus on the European market. For more information, please visit

About Vinga
Vinga was founded in 2005 and is headquartered in Borås, Sweden, where the Company has grown over the years to encompass a group of 48 “Vingos”. Vinga is striving constantly towards better products with less of an impact on the climate. The vision has always been to Create Memories for generations to come. Vinga is the largest Swedish provider of gift cards and high-end business gifts, serving a customer base of >280 resellers, many of which it has served for more than a decade. For more info, please visit

About Rivean Capital
Rivean Capital (“Rivean”) is a leading European private equity investor in mid-market transactions with operations in the DACH region, Benelux and Italy. Rivean manages funds in excess of €3bn and has offices in Utrecht, Brussels, Frankfurt, Zurich and Milan. Since its inception in 1982, Rivean has supported more than 250 companies in realizing their growth ambitions. Other recent investments include MBK Fincom, Init, TAS, EDCO and To-Increase.
For more information, visit