XD Connects’ strategy is to become the leading sustainable gifts provider in Europe.
The company’s approach is driven by: (i) continued expansion of the product collection (with a focus on growing the sustainable “Impact Collection”) (ii) expansion of the European sales organization and strengthening the Company’s position in countries where it currently has a lower market share (iii) expanding into new product categories like gift cards and textiles and (iv) the selective consideration of add-on opportunities.
"Rivean has consistently supported us in our journey as a company, offering experience and expertise on topics of both operational and strategic importance. We enjoy working closely with the Rivean team, valuing their pragmatic and no-nonsense approach."