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Business Description

MBK is a strongly growing, pan-European e-commerce player with an innovative business model that allows to leverage its own digital brands through data-driven tools. The Company co-designs its own-brand products and makes a rigorous value-for-money product selection across a broad range of categories including home furniture, above ground pools, beach accessories, garden & patio furniture, sports & fitness and others. The product portfolio includes 29 own brands as well as a variety of third-party brands, which are distributed through both MBK’s own channel ProduceShop as well as third-party marketplaces. MBK is headquartered near Lugano, Switzerland, and is active across 24 countries, including Italy, France, Germany, Spain, Austria and Switzerland.




Consumer Goods, Leisure & Retail




Investment Thesis

MBK aims to become the leading pan-European e-commerce player in the value for money segment for home & leisure. The Company can capitalize on multiple growth opportunities and build upon a strong brand portfolio to further enhance growth across product categories, channels and geographies.

“Over the last years we have been able to consistently and profitably grow at a high double-digit rate across categories and geographies. We constantly thrive to identify and offer best value-for-money products to our customers, both as own brands and third-party brands. We have identified a multitude of growth avenues and we believe that with Rivean Capital we have found the right partner to unlock these potentials and to continue our growth strategy.“

Co-founders of MBK

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