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Business Description

Xindao is a leading designer and value-added supplier of functional and sustainable business gifts, serving over 4,500 B2B- and B2C-distributors, mainly in Europe. Xindao enjoys a reputation as a high-end player generating a large part of sales through its own in-house design and branded products. Headquartered in Rijswijk, the Netherlands, Xindao operates an inhouse printing and fulfillment center in Romania, as well as a design studio and sourcing office in Shanghai. The company markets its products through a network of sales entities globally, with a focus on the European market.




Consumer Goods, Retail and Leisure




Investment Thesis

Xindao’s strategy is to become the leading sustainable gifts provider in Europe, on the back of several initiatives (i) continued expansion of the product collection (incl. growing the sustainable Impact Collection) (ii) expansion of the European sales organization and strengthening the Company’s position in countries where it currently has a lower market share (iii) enhancing its value-added services offering (e.g. direct-2-home deliveries, customizable gift boxes, focus on online distributors) and (iv) by the selective consideration of add-on opportunities. Additionally, we aim to further roll-out the B2C/retail business (proprietary bags) globally.

“Rivean has consistently supported us in our journey as a company, offering experience and expertise on topics of both operational and strategic importance. We enjoy working closely with the Rivean team, valuing their pragmatic and no-nonsense approach.“

Albert van der Veen

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